For Business Owners Only

Scale from 6 to 7 Figures or 7 to 8 Figures and Beyond With a Fractional CMO Who’s Done It Before

I scaled my agency to $221K/month at 44% profit margins at 23 years old.

Now I help business owners install scalable systems to consistently land premium clients through paid ads + outbound + strategy.

This isn’t a course, coaching program, or community. It’s me in your corner, running your marketing with you as your Fractional CMO.

👉 Keep reading to see exactly how I scaled my agency and how I’ll scale your business.

Written by Chris Hermes (Entrepreneur & Marketing Strategist)

Real Agency P&L

I would prefer not to share this picture, but I think it’s important for you to see real *proof of how I’ve done this**, and how I can help your business.*

I Helped Scale Jack FRom 10k/m to 150k/m+ profit from one client

And Helped joe go from 25k/M to 90k/m+ MRR

And helped Many More... 😄

Over the last year, I scaled my marketing agency to $221K/month at 44% profit margins

But here’s the truth...

Growing your business while leading every marketing effort can be exhausting.

As a founder, you shouldn’t be stuck strategizing every campaign, managing the team, and pushing every initiative forward.

As a Fractional CMO, I take full control of your marketing strategy and execution, so you don’t have to.

I’ll lead your team, build client acquisition systems, and ensure every dollar drives long term growth.

In this case study, I’ll break down exactly how I scaled my agency to 7 figures and how I can help you unlock even greater growth without burning out.

Why am I sharing this?

After scaling my agency to $221K/month at 44% profit margins and exiting, I realized that most business owners face the same challenge of balancing growth while trying to lead their marketing.

Now, I work with a select few businesses, taking full control of their marketing so they can focus on scaling even further.

If sharing this helps even a handful of business owners, then it’s worth sharing.

My background

▶︎ Launched my first eCommerce store at 19 y.o. – scaled to 50+ orders/day using Facebook Ads

▶︎ Managed $100K/month ad campaigns as a Digital Marketing Manager at 20 y.o.

▶︎ Founded my own marketing agency at 22 y.o. – grew it to $221K/month, managing over 100 active clients

▶︎ Exited my agency at 24 y.o. – transitioned to offering hands-on marketing leadership as a Fractional CMO, driving growth for select businesses

>> Choose a High-Demand, Profitable Market

The market you target is more important than the service you offer.

Scaling to $221K/month didn’t just happen because we offered a great service.

It was about picking a market that was well-funded, fast-moving, and in constant need of leads.

For me, that market was mortgage brokers and loan officers.

The best markets have a continuous need for qualified leads to fill their sales teams’ calendars.

What is a good niche to choose?

✅ Well-capitalized industries like real estate, mortgages, and financial services

✅ High-volume transaction markets with ongoing demand for client acquisition

✅ Scalable beyond local regions—ideal for scaling nationally

✅ The service/product sale price or LTV is above $500, ideally above $1,000

Focusing on a market like this allowed my agency to grow quickly, with 44% profit margins while delivering consistent, high-quality results to clients.

$300k in ad spend on our B2B ads that produced over $1.5M revenue

>> Build a Client Acquisition Machine

Once you have a great offer, the next step is to build a client acquisition machine that delivers high-quality leads on autopilot.

This was key to scaling my agency to $221K/month while managing over 100 clients.

You can create two types of acquisition systems

1. Direct sales outreach systems (personalized, high-touch processes that book appointments for your sales team)

2. Automated client acquisition systems (automated, repeatable systems that consistently bring in new clients at scale)

Example of direct sales outreach systems that I custom build

How I Help...

I specialize in building B2B ad campaigns and client acquisition systems that deliver predictable, scalable growth.

Whether through targeted outreach or automated ad funnels, I help businesses consistently generate high quality leads that turn into customers.

Example: One HVAC marketing agency I worked with scaled from $0 to $35K/month in just 2 months by implementing a predictable client acquisition system that delivered high-quality opportunities every day.

>> Supporting Sales Teams & Closing More Deals

Once the client acquisition system was running smoothly, the next challenge was keeping our sales team’s calendars full.

The key to scaling beyond $50K/month was ensuring we consistently delivered high-quality leads that gave our closers real opportunities to convert.

Having closed many deals myself, I understood what it took to support a sales team effectively.

I made sure the leads we generated weren’t just qualified, but ready to buy—this alignment between marketing and sales was what helped us scale quickly and profitably.

By bridging the gap between marketing and sales, I ensured our sales team always had full calendars and the confidence that every appointment could be a closed deal.

Our stacked sales teams calendar and sales tracker

>> Scaling Profitably Without Sacrificing Margins

Most businesses focus on scaling revenue but forget about profits. 😬

At $221K/month, we maintained 44% profit margins—by optimizing everything from lead generation to sales efficiency.

Growth shouldn’t come at the cost of profitability.

I teach businesses how to scale sustainably, maximizing returns on every dollar spent without burning out their teams or resources.

Funnel I redesigned that led to 11% increase in conversion rates and helped them hit their first $100k month and stay there.

Example: For a commercial insurance campaign, I managed $700K+ in ad spend, generating more than 20,000 leads while keeping acquisition costs low and profitability high.

>> Strategic, Hands-On Leadership

Scaling your business requires more than just tactics—it requires strategic leadership.

That’s what I bring to the table.

I’m not a consultant who just gives advice.

I’m in the trenches with you.

I personally oversee your entire marketing operation, from media buying to funnel optimization to ensuring your team executes at the highest level.

You don’t need another media buyer—you need a marketing leader who has built, scaled, and sold a 7-figure agency.

I’ve been through every stage of growth, and now I’m helping businesses like yours do the same.

Example: I ran daily strategy sessions with my team during the scaling of my agency, ensuring we stayed agile and responsive to market changes.

This hands-on approach resulted in consistent growth, with my agency reaching $221K/month in under 9 months

Does this really work?

I’m the case study.

This is exactly how I scaled my own agency to $221K/month at 44% profit margins and helped numerous clients do the same without selling some course.

7 figure agency award from Joel Kaplan

Is this a good fit for me?

This is NOT for you if...

❌ You're looking for a cheap solution or just need someone to "run ads."

❌ You want to keep handling your marketing on your own and don’t want outside help.

❌ You’re satisfied with where your business is and not interested in scaling further.

This IS for you if...

✅ You’re a 6-7 figure business owner frustrated with always being the "marketing person" driving the strategy.

✅ You’re tired of constantly having to figure out the next campaign, manage your team, and push everything forward yourself.

✅ You’re ready to bring in a Fractional CMO to take over your marketing, keep your pipeline full, and ensure consistent, scalable growth.

✅ You want a partner who understands both marketing and sales and can build a client acquisition system that runs smoothly without you having to oversee every detail.

What to do if you want to learn more?

If you’re ready to stop carrying the weight of marketing and want to scale your business with a Fractional CMO, let’s chat.

I’ve used this system to grow my own business to $221K/month and generate millions in leads for clients. It wasn't easy to develop, but it works.

If you want someone who understands both marketing and sales and can help grow your business without you having to push every campaign or project forward yourself, I can help.

Book a Free Client Acquisition Audit Call and let’s see how we can grow your business together.

I only work with a select few businesses at a time, and once those spots are filled, I’m fully committed.

This is not a sales pitch—it’s an opportunity to see where your business is, how we can grow it, and if we’re a good fit to work together.

- Chris Hermes (Entrepreneur & Marketing Strategist)

Frequently Asked Questions

Q: Why not just hire an in-house marketer?

Most in-house hires or media buyers don’t have the proven track record I offer. I’ve scaled my own agency to $221K/month and helped countless clients grow their revenue. You’re not hiring someone to manage ads—you’re bringing on someone who has built and scaled a 7-figure business and can help you grow without you needing to do all the marketing.

Q: What’s the cost of your services?

The cost depends on your business’s size, needs, and the scope of work. I offer high-level marketing strategy and client acquisition systems at a fraction of the cost of hiring a full-time CMO. We’ll discuss specific pricing during the Free Client Acquisition Audit Call.

Q: Do you handle all the media buying yourself?

Yes, I personally oversee all aspects of media buying to ensure your campaigns are optimized for performance.

However, if you have an in-house team, I can also provide leadership and training to ensure they’re executing effectively.

Q: Can I choose specific services to work with?

Absolutely. My services are fully customizable to fit your specific needs. Whether you need help with B2B ads, client acquisition systems, team training, or just strategic oversight, we can tailor the scope of work to align with your business goals.

Disclaimer: The information provided on this page is for informational purposes only and should not be considered financial, legal or professional advice. Results mentioned are not typical and may vary significantly. Any investment or business opportunity carries inherent risks. It is important to conduct thorough research and due diligence before making any decisions. The creator of this content is not liable for any losses or damages resulting from reliance on the information presented. Past performance does not guarantee future results. Consult with qualified professionals before taking action based on this content.